A digital marketing workshop called “Walking in your customers’ shoes” was held as part of the Sports Marketing course at the undergraduate study program of Sports Management. The workshop was conducted by employees of one of the well-known marketing agencies SeekandHit – Duje Kundid and Anton Plepel. The agency currently employs 37 experts from the field of marketing and development engineering, and cooperates with numerous local and foreign companies such as Podravka, Valamar Riviera, Emmezeta, VIP, HBO and many others.
Digital marketing has become one of the most sought after branches of the economy, and individuals with advanced digital marketing skills do not have to wait for the stock market. It is about the job of the future, creative and dynamic work that does not know boredom. Kundid and Plepel have explained to students how the job of marketing specialist looks and how to attract the customers with interesting content in the best possible way. Time spent from just a few clicks to the desired product or longer thinking when buying a new car, is inevitably intertwined with the careers and roles of people responsible for the sales process. Therefore the career of marketing experts is one of the possible choices for our students.
The Digital Marketing Workshop is just one in a series that is organized as part of guest lectures / workshops of professionals from the real sector. This kind of workshops prepares Aspira students for the labor market and introduces them to the most attractive employers from Croatia and abroad.