It gives us great pleasure to announce that our esteemed Professor Emeritus Bruno Grbac is the recipient of the prestigious National Lifetime Achievement Award in the field of science and professional work – Ivan Filipović 2024. This award is a recognition of Professor Grbac’s outstanding contribution to the field of economic sciences as well as his longstanding commitment to education and scientific work.
As a result of his contributions to the academic community, Bruno Grbac, a longtime professor at Aspira University of Applied Sciences, was named professor emeritus in 2018. Professor Grbac has made a lasting impression during his illustrious career, both in Croatia and globally. He has taught as a visiting professor at renowned universities worldwide, including Tsinghua University in Beijing (China), John Carroll University in Cleveland (USA), Arizona State University in Phoenix (USA), University of Sarajevo (Bosnia and Herzegovina), University of Bihać (Bosnia and Herzegovina), and the University of Ljubljana (Slovenia).
His body of work in science is astounding. In addition to over 180 professional and scientific articles published in esteemed journals, he is the author, co-author, editor, and co-editor of 26 scientific books. His research interests are in the areas of micro and macro trends in the marketing environment, the analysis of business entities’ market orientation, the process of transformation through marketing management, and the interaction of transition processes, ecology, and marketing.
Professor Grbac has received numerous accolades and awards for his work, including the Marketing Society of Rijeka Award (1990), the Fulbright Award (1994/1995), the University Foundation Award (2009/2010), the recognition of the Faculty of Economics Split for achieved collaboration (2010), the City of Rijeka Award (2011), and the “Fedor Rocco” Award from the Faculty of Economics Zagreb (2015).
- There are no adequate words to express how much receiving the National Lifetime Achievement Award means to me. It is an affirmation of years of labour, study, and commitment to the scholarly community. But this award belongs to everyone who has supported me along the way over the years, not just to me. On this journey, working with students and colleagues at Aspira University of Applied sciences has been especially meaningful. By working together, we have advanced knowledge and made progress. This award inspires me to work even harder and more enthusiastically at Aspira College because I think that knowledge and education are essential for improving young people’s futures and, in turn, for the community’s development, said Professor Grbac.
At Aspira University of Applied sciences, Professor Grbac teaches a group of marketing subjects, where his extensive experience and expertise greatly contribute to the education of our students. His dedication to education and science, as well as his tireless desire for research and advancement, make him a role model and inspiration to all of us.
We are honoured that Professor Grbac shared a portion of his illustrious career with us and we congratulate him on this remarkable award. Thank you, Professor Grbac, for your contributions through your work and knowledge and for continuing to enrich and contribute to the development of Aspira.