On January 7th, 2020, the students of Sports Management attended a lecture entitled PR in sports by Mr Jerko Trogrlić, a communication expert. Topics such as the experience of the economy, the importance of “storytelling”, the history of Split sports, analysis of sporting success and the importance of improving the system and infrastructure that encourages the emergence of athletes at a prominent level. Another in a series of workshops that were extremely well received by the participants.