On October 28, 2021, students of Sports Management attended a lecture by Mr. Luka Šipić, owner of the PR agency “Vrh komunikacije”. The topic of the lecture was “Can professional sports succeed without PR?“. They had the opportunity to hear what PR is, what are the tools in public relations and how PR works in sports. The students also went through several case studies related to Vrh komunikacije clients, where, with the help of the lecturer, they made conclusions on how to carry out certain PR tasks. The lecture finished with a large number of questions by many interested students.
You can check the photos below to see how it went.