{"id":40078,"date":"2026-03-11T10:36:25","date_gmt":"2026-03-11T09:36:25","guid":{"rendered":"https:\/\/www.aspira.hr\/?p=40078"},"modified":"2026-03-11T10:36:25","modified_gmt":"2026-03-11T09:36:25","slug":"digital-transformation-in-hospitality-key-insights-from-the-nice-conference","status":"publish","type":"post","link":"https:\/\/www.aspira.hr\/en\/digital-transformation-in-hospitality-key-insights-from-the-nice-conference\/","title":{"rendered":"Digital Transformation in Hospitality: Key Insights from the Nice Conference"},"content":{"rendered":"<h1 data-section-id=\"176qr1u\" data-start=\"445\" data-end=\"523\">Digital Transformation in Hospitality: Key Insights from the Nice Conference<\/h1>\n<p data-start=\"525\" data-end=\"697\">The <a href=\"https:\/\/hotel-technology-conference.worldbigroup.com\/blogs\/dht-conference-2026\"><strong data-start=\"529\" data-end=\"580\">Digital Transformation in Hotel Technology 2026<\/strong> <\/a>conference, organized by <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">World BI<\/span><\/span>, was held in <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Nice<\/span><\/span>.<\/p>\n<p data-start=\"699\" data-end=\"862\">It brought together experts from hospitality, technology, and education. One of them was our\u00a0colleague, <a href=\"https:\/\/www.linkedin.com\/in\/irenasimunic\/\">Irena \u0160imuni\u0107.<\/a><\/p>\n<p data-start=\"699\" data-end=\"862\">The focus was clear. The industry is redefining <strong data-start=\"820\" data-end=\"861\">digital transformation in <a href=\"https:\/\/www.aspira.hr\/en\/hotel-and-tourism\/hotel-and-tourism\/\">hospitality<\/a><\/strong>.<\/p>\n<p data-start=\"864\" data-end=\"985\">Participants discussed real industry challenges. They also explored how technology can improve everyday hotel operations.<\/p>\n<p data-start=\"987\" data-end=\"1138\">The conference took place at the iconic Hotel Le Negresco. This historic hotel has symbolized luxury and strong brand identity for more than a century.<\/p>\n<p data-start=\"1140\" data-end=\"1281\">The location added meaning to the discussions. It reminded participants that innovation should respect heritage, brand character, and people.<\/p>\n<hr data-start=\"1283\" data-end=\"1286\" \/>\n<h2 data-section-id=\"1238tuj\" data-start=\"1288\" data-end=\"1323\">Key Messages from the Conference<\/h2>\n<p data-start=\"1325\" data-end=\"1401\">Several important themes emerged during presentations and panel discussions.<\/p>\n<h3 data-section-id=\"1htzq0g\" data-start=\"1403\" data-end=\"1453\">Digital transformation is not only about tools<\/h3>\n<p data-start=\"1455\" data-end=\"1524\">Digital transformation is no longer about implementing new systems.<\/p>\n<p data-start=\"1526\" data-end=\"1657\">It is about redesigning processes. It also changes how decisions are made. Hotels must rethink how they manage operations and data.<\/p>\n<h3 data-section-id=\"53cnoe\" data-start=\"1659\" data-end=\"1717\">Artificial intelligence requires a thoughtful approach<\/h3>\n<p data-start=\"1719\" data-end=\"1801\">Artificial intelligence remains one of the most discussed topics in hospitality.<\/p>\n<p data-start=\"1803\" data-end=\"1940\">However, the industry is becoming more cautious. Hotels are evaluating benefits, limitations, and risks before implementing AI solutions.<\/p>\n<h3 data-section-id=\"1wki170\" data-start=\"1942\" data-end=\"1983\">Guest experience remains the priority<\/h3>\n<p data-start=\"1985\" data-end=\"2042\">Guest experience is still at the center of hospitality.<\/p>\n<p data-start=\"2044\" data-end=\"2182\">At the same time, operational efficiency and data security are becoming equally important. These three elements are now closely connected.<\/p>\n<hr data-start=\"2184\" data-end=\"2187\" \/>\n<h2 data-section-id=\"dnrec5\" data-start=\"2189\" data-end=\"2224\">Technology cannot replace people<\/h2>\n<p data-start=\"2226\" data-end=\"2286\">Despite rapid technological progress, one message stood out.<\/p>\n<p data-start=\"2288\" data-end=\"2334\"><strong data-start=\"2288\" data-end=\"2334\">People remain at the heart of hospitality.<\/strong><\/p>\n<p data-start=\"2336\" data-end=\"2419\">Technology should enhance the guest experience. It should support hotel operations.<\/p>\n<p data-start=\"2421\" data-end=\"2481\">But it cannot replace judgment, empathy, or service culture.<\/p>\n<p data-start=\"2483\" data-end=\"2540\">Hospitality is evolving. Its core values remain the same.<\/p>\n<p data-start=\"2542\" data-end=\"2650\">The future of the industry lies in balance. A balance between innovation, technology, and authentic service.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital Transformation in Hospitality: Key Insights from the Nice Conference The Digital Transformation in Hotel Technology 2026 conference, organized by World BI, was held in Nice. It brought together experts from hospitality, technology, and education. One of them was our\u00a0colleague, Irena \u0160imuni\u0107. The focus was clear. The industry is redefining digital transformation in hospitality. Participants&hellip;<\/p>\n","protected":false},"author":1,"featured_media":40079,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[22],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Transformation in Hospitality: Key Insights from the Nice Conference | ASPIRA University College<\/title>\n<meta name=\"description\" content=\"The Digital Transformation in Hotel Technology 2026 conference in Nice highlighted key trends in the future of guest experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aspira.hr\/en\/digital-transformation-in-hospitality-key-insights-from-the-nice-conference\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Transformation in Hospitality: Key Insights from the Nice Conference | ASPIRA University College\" \/>\n<meta property=\"og:description\" content=\"The Digital Transformation in Hotel Technology 2026 conference in Nice highlighted key trends in the future of guest experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aspira.hr\/en\/digital-transformation-in-hospitality-key-insights-from-the-nice-conference\/\" \/>\n<meta property=\"og:site_name\" content=\"ASPIRA University College\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Aspira.University.College\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-11T09:36:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.aspira.hr\/wp-content\/uploads\/2026\/03\/WEB-OBJAVE-TEMPLATE-35.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@aspirasplit\" \/>\n<meta name=\"twitter:site\" content=\"@aspirasplit\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aspira\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.aspira.hr\/#organization\",\"name\":\"Aspira university college\",\"url\":\"https:\/\/www.aspira.hr\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/Aspira.University.College\",\"https:\/\/www.instagram.com\/aspira_university\/\",\"https:\/\/www.youtube.com\/channel\/UCIgYMJQ9r3uxEjC6kX_q7EQ\",\"https:\/\/twitter.com\/aspirasplit\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.aspira.hr\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.aspira.hr\/wp-content\/uploads\/2018\/02\/Aspira-University-College-1.png\",\"contentUrl\":\"https:\/\/www.aspira.hr\/wp-content\/uploads\/2018\/02\/Aspira-University-College-1.png\",\"width\":247,\"height\":60,\"caption\":\"Aspira university college\"},\"image\":{\"@id\":\"https:\/\/www.aspira.hr\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.aspira.hr\/#website\",\"url\":\"https:\/\/www.aspira.hr\/\",\"name\":\"ASPIRA University College\",\"description\":\"Obrazovanje vrhunskih menad\u017eera iz podru\u010dja sporta i turizma. 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