{"id":39096,"date":"2025-12-05T14:18:10","date_gmt":"2025-12-05T13:18:10","guid":{"rendered":"https:\/\/www.aspira.hr\/?p=39096"},"modified":"2025-12-05T14:19:57","modified_gmt":"2025-12-05T13:19:57","slug":"4th-entrepreneurial-advent-at-aspira-why-emotions-have-become-a-key-competitive-advantage-in-modern-business","status":"publish","type":"post","link":"https:\/\/www.aspira.hr\/en\/4th-entrepreneurial-advent-at-aspira-why-emotions-have-become-a-key-competitive-advantage-in-modern-business\/","title":{"rendered":"4th Entrepreneurial Advent at Aspira: Why emotions have become a key competitive advantage in modern business?"},"content":{"rendered":"<p>On Wednesday, December 3rd, Aspira hosted the fourth edition of its traditional <strong data-start=\"213\" data-end=\"239\">Entrepreneurial Advent<\/strong>, this year themed <strong><em data-start=\"258\" data-end=\"310\">\u201cEmotion as the New Currency of Entrepreneurship.\u201d<\/em><\/strong><br data-start=\"310\" data-end=\"313\" \/>In a time defined by digital transformation and constant change, the ability to recognize, interpret, and navigate human emotions is emerging as a decisive business advantage.<\/p>\n<p>Through keynote sessions and a panel discussion, we examined how emotions have evolved into a powerful competitive edge, shaping authentic, successful brands and driving deeper, long-lasting customer loyalty.<\/p>\n<h3>The Role of Emotion in Leading Teams and Building a Business<\/h3>\n<p>Following the opening remarks, the Entrepreneurial Advent kicked off with a keynote address by <strong>Kristijan Matija\u0161evi\u0107<\/strong>, founder and CEO of <a href=\"https:\/\/abnormal.agency\/\"><strong>Abnormal<\/strong><\/a>. In an inspiring and deeply authentic talk, he reminded the audience that neither career success nor financial gain holds real meaning unless an individual feels fulfilled and grounded from within.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-39063\" src=\"https:\/\/www.aspira.hr\/wp-content\/uploads\/2025\/12\/DSC00571.jpg\" alt=\"kristijan matija\u0161evi\u0107 keynote predavanje\" width=\"600\" height=\"400\" \/><\/p>\n<p>&nbsp;<\/p>\n<p data-start=\"116\" data-end=\"370\">The centerpiece of the event was a panel discussion exploring just how essential <strong>social intelligence<\/strong> and <strong>emotional awareness<\/strong> are in leading teams and running a business, viewed through the lens of professionals from four distinctly different industries.<\/p>\n<p data-start=\"372\" data-end=\"693\">The panel was moderated by <strong>Mislava Zuppa<\/strong> and brought together <strong>Slavica Grke\u0161<\/strong>, representing the tourism sector; <strong>Damir Znaor<\/strong> from the world of sports; <strong>Danijell Nikolla<\/strong> from the local culinary scene; and <strong>Kre\u0161imir \u010condi\u0107<\/strong> from the IT sector, who challenged the common stereotype that developers operate without emotional depth.<\/p>\n<p data-start=\"372\" data-end=\"693\"><img loading=\"lazy\" class=\"aligncenter wp-image-39065\" src=\"https:\/\/www.aspira.hr\/wp-content\/uploads\/2025\/12\/DSC00592.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><\/p>\n<p data-start=\"372\" data-end=\"693\"><img loading=\"lazy\" class=\"aligncenter wp-image-39067\" src=\"https:\/\/www.aspira.hr\/wp-content\/uploads\/2025\/12\/DSC00602.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><\/p>\n<p data-start=\"372\" data-end=\"693\"><img loading=\"lazy\" class=\"aligncenter wp-image-39069\" src=\"https:\/\/www.aspira.hr\/wp-content\/uploads\/2025\/12\/DSC00609.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><\/p>\n<p data-start=\"372\" data-end=\"693\">After the panel discussion, attendees were introduced to a selection of <strong>creative exhibitors:<\/strong><\/p>\n<p data-start=\"372\" data-end=\"693\"><a href=\"https:\/\/www.pinepottery.art\/hr\"><strong data-start=\"199\" data-end=\"215\">Pine Pottery<\/strong><\/a> &#8211; Behind this brand is <strong>Vesna Medi\u0107<\/strong>, an economics graduate who traded numbers for clay. She creates distinctive, handcrafted ceramics inspired by the Mediterranean coastline.<\/p>\n<p data-start=\"372\" data-end=\"693\"><a href=\"https:\/\/www.instagram.com\/laferi4\/\"><strong data-start=\"391\" data-end=\"406\">Laferi Cake<\/strong><\/a> &#8211; Founded by young entrepreneur <strong>Erika \u0160ari\u0107<\/strong>, this brand is known for its unique cakes that resemble miniature works of art, celebrated for their meticulous details, inventive design, and flawless execution.<\/p>\n<p data-start=\"372\" data-end=\"693\"><a href=\"https:\/\/www.instagram.com\/nikolina_baby_world\/\"><strong data-start=\"615\" data-end=\"633\">Nikolina Ursi\u0107<\/strong><\/a> &#8211; A creative artisan who has spent the past five years crafting diaper cakes and has since expanded her hobby to designing festive wreaths. Whatever she envisions, she skillfully transforms into one-of-a-kind, handmade decorative pieces.<\/p>\n<p data-start=\"372\" data-end=\"693\"><img loading=\"lazy\" class=\"aligncenter wp-image-39071\" src=\"https:\/\/www.aspira.hr\/wp-content\/uploads\/2025\/12\/DSC00516.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><\/p>\n<p data-start=\"372\" data-end=\"693\"><img loading=\"lazy\" class=\"aligncenter wp-image-39073\" src=\"https:\/\/www.aspira.hr\/wp-content\/uploads\/2025\/12\/DSC00522.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><\/p>\n<p data-start=\"372\" data-end=\"693\"><img loading=\"lazy\" class=\"aligncenter wp-image-39075\" src=\"https:\/\/www.aspira.hr\/wp-content\/uploads\/2025\/12\/DSC00523.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><\/p>\n<h3 data-start=\"372\" data-end=\"693\">Connection and Knowledge Sharing<\/h3>\n<p>The formal program of the Entrepreneurial Advent concluded with a festive raffle, after which guests moved to the Aspira Bar, where they were welcomed with a culinary selection prepared by our Gastronomy students.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-39090\" src=\"https:\/\/www.aspira.hr\/wp-content\/uploads\/2025\/12\/DSC00614.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-39080\" src=\"https:\/\/www.aspira.hr\/wp-content\/uploads\/2025\/12\/DSC00633.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-39082\" src=\"https:\/\/www.aspira.hr\/wp-content\/uploads\/2025\/12\/DSC00629.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-39084\" src=\"https:\/\/www.aspira.hr\/wp-content\/uploads\/2025\/12\/DSC00630.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><\/p>\n<p>The informal part of the gathering proved equally valuable, sparking great networking and new connections. Events like this continue to motivate and inspire the entrepreneurial community.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-39088\" src=\"https:\/\/www.aspira.hr\/wp-content\/uploads\/2025\/12\/DSC00638-1.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-39094\" src=\"https:\/\/www.aspira.hr\/wp-content\/uploads\/2025\/12\/DSC00663.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><\/p>\n<h3>See you next year!<\/h3>\n<p data-start=\"59\" data-end=\"134\">We look forward to reconnecting with you again! \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Wednesday, December 3rd, Aspira hosted the fourth edition of its traditional Entrepreneurial Advent, this year themed \u201cEmotion as the New Currency of Entrepreneurship.\u201dIn a time defined by digital transformation and constant change, the ability to recognize, interpret, and navigate human emotions is emerging as a decisive business advantage. Through keynote sessions and a panel&hellip;<\/p>\n","protected":false},"author":1,"featured_media":39061,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[22],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4th Entrepreneurial Advent at Aspira: Why emotions have become a key competitive advantage in modern business? | ASPIRA University College<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aspira.hr\/en\/4th-entrepreneurial-advent-at-aspira-why-emotions-have-become-a-key-competitive-advantage-in-modern-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4th Entrepreneurial Advent at Aspira: Why emotions have become a key competitive advantage in modern business? | ASPIRA University College\" \/>\n<meta property=\"og:description\" content=\"On Wednesday, December 3rd, Aspira hosted the fourth edition of its traditional Entrepreneurial Advent, this year themed \u201cEmotion as the New Currency of Entrepreneurship.\u201dIn a time defined by digital transformation and constant change, the ability to recognize, interpret, and navigate human emotions is emerging as a decisive business advantage. 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