{"id":36132,"date":"2024-10-30T10:02:40","date_gmt":"2024-10-30T09:02:40","guid":{"rendered":"https:\/\/www.aspira.hr\/?p=36132"},"modified":"2024-10-30T10:02:40","modified_gmt":"2024-10-30T09:02:40","slug":"erasmus-bip-football-and-digital-world-how-internet-marketing-is-changing-the-game","status":"publish","type":"post","link":"https:\/\/www.aspira.hr\/en\/erasmus-bip-football-and-digital-world-how-internet-marketing-is-changing-the-game\/","title":{"rendered":"ERASMUS BIP: Football and Digital World \u2013 How Internet Marketing is Changing the Game"},"content":{"rendered":"

Aspira University of Applied Sciences hosted a short Erasmus+ BIP program<\/strong> as part of the Erasmus+ initiative in Split, titled Football and the Digital World: How Internet Marketing is Changing the Game<\/strong>.<\/em> The program lasted from October 24 to 28, with participation of 31 students and 4 professors. Project participants came from four different universities: Gustave Eiffel<\/strong> from France, VIVES<\/strong> from Belgium, BUEM<\/strong> from Slovakia, Kauno Kolegija<\/strong> from Lithuania, and the host Aspira University of Applied Sciences <\/strong>representing Croatia.<\/p>\n

During the five days of the program, the schedule was filled with various activities and content. The main task for participants was to create a comprehensive project for the student football club, F.C. Aspira<\/strong>. Under the project title \u201cBrand Me New\u201d<\/strong> participants were required to meet a range of set criteria, including the completion of logo, jerseys and promotional materials design, along with social media content creation, with developing a strategy to attract students to join the student football club.<\/p>\n

For inspiration and practical examples, students attended a thematic lecture titled \u201cBest of Football vs. Best of Marketing\u201d<\/strong> at Aspira. Additionally, students visited Poljud Stadium, where they participated in a stadium tour and attended a lecture on the business operations and marketing of the Hajduk football club<\/strong>. On Saturday, they also experienced “football fever” in Split by attending the Hajduk \u2013 Lokomotiva match at Poljud Stadium.<\/p>\n

On the final day, all student groups presented their conceptual projects, from which the best team was selected. Participants received certificates for their involvement in the Erasmus BIP project. A big thank you to all participants, and we look forward to upcoming projects in the future!<\/p>\n

 <\/p>\n

 <\/p>\n

\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Aspira University of Applied Sciences hosted a short Erasmus+ BIP program as part of the Erasmus+ initiative in Split, titled Football and the Digital World: How Internet Marketing is Changing the Game. The program lasted from October 24 to 28, with participation of 31 students and 4 professors. 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