A large number of Aspira students and other guests from various sports and business organizations attend the lecture of Professor Chadwick. At the very beginning of the lecture, it was clear what kind of word specialist\u2019s Mr. Chadwick is, and why he is called the \u201cguru\u201d of sports marketing.<\/p>\n
\n
Prof. Chadwick is known by the wider public because of his studies of the economic impacts of major competitions, which he made for a number of attractive houses such as MasterCard, UEFA, FC Barcelona, \u200b\u200bMichelin motorsport, Atletico Madrid and so on. He is commentator of economic impact of sporting events on CNN, BBC, Sky, Al Jazeera television and many others. He is to one of the 10 best Tweeter active people in the UK and British \u201cguru\u201d of sports marketing. Distinguished Professor Chadwick from Coventry University in England was one of the founders of CIBS (Centre of International Business of Sport), editor of the magazine \u201cSports, Business and Management\u201d, the author of over 600 articles and several books in the field of sports marketing.<\/p>\n
In his lecture, Professor. Chadwick, through an interactive and interesting approach, ripped the importance of sponsorship activities within sports marketing. Emphasis was given to the \u201cAmbush Marketing\u201d and he gave the practical examples of the many great sporting events in the last few years.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
A large number of Aspira students and other guests from various sports and business organizations attend the lecture of Professor Chadwick. At the very beginning of the lecture, it was clear what kind of word specialist\u2019s Mr. Chadwick is, and why he is called the \u201cguru\u201d of sports marketing. Prof. Chadwick is known by the…<\/p>\n","protected":false},"author":1,"featured_media":20043,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[22],"tags":[],"yoast_head":"\n
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