{"id":23140,"date":"2018-05-15T11:28:00","date_gmt":"2018-05-15T09:28:00","guid":{"rendered":"https:\/\/www.aspira.hr\/lifelong-learning\/menadzer-hotela\/"},"modified":"2019-08-23T11:40:24","modified_gmt":"2019-08-23T09:40:24","slug":"hotel-manager","status":"publish","type":"page","link":"https:\/\/www.aspira.hr\/en\/lifelong-learning\/hotel-manager\/","title":{"rendered":"Hotel Manager"},"content":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<strong>IN SPLIT: ENROLLING NOW! <\/strong><\/p>\n<p>Registration Information:<br \/>\n<a href=\"mailto:info@aspira.hr\">info@aspira.hr<\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2>Hotel management<\/h2>\n<p>Hotel management is a very specific and complex business. Successful management of a hotel is not only an entrepreneurial idea and effort, but also implies a lot of management and business skills, including the skills from the field of:<\/p>\n<ul>\n<li>hotel business and tourism<\/li>\n<li>entrepreneurship (business plan design)<\/li>\n<li>management<\/li>\n<li>sales and reception of the hotel<\/li>\n<li>marketing in tourism<\/li>\n<li>business communication<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2>Program aim<\/h2>\n<ul>\n<li>Provide candidates with theoretical and practical knowledge and skills that will enable them to better manage and present the hotel in order to attract new guests.<\/li>\n<li>\u00a0The program is intended for people who want to perfect themselves for the professional career of hotel managers, as well as those who take part in any area of hotel management to improve their business.<\/li>\n<\/ul>\n<p>The lecturers are prominent experts in the field of management and tourism.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; bg_type=&#8221;bg_color&#8221; seperator_enable=&#8221;seperator_enable_value&#8221; seperator_type=&#8221;round_split_seperator&#8221; bg_color_value=&#8221;#f2f2f2&#8243;][vc_column][vc_column_text]<\/p>\n<h2>List of courses<\/h2>\n<p><strong>HOTEL MANAGEMENT<\/strong> &#8211; Strategies and ways of managing a hotel. Hotel management concepts and important contracts (franchise and management contracts). Role and responsibilities of senior staff at the hotel. Approaches to leadership. Motivation (theoretical motivation, measurement of motivation and satisfaction measurement). Hotel organization. Hotel services. Rooms. Food and beverage. Front office. Hotel services. The organizational structure of a hotel. Safety and security of the hotel. Information technology in hotels. Criteria for business efficiency. Finance. Leading hotel groups around the world.<\/p>\n<p><strong>TOURISM AND HOSPITALITY<\/strong> &#8211; Activities and effects of contemporary tourism: the impact on economic development with the review of economic functions of tourism in the development of Croatia. Contemporary hotel industry in the world and in Croatia (trends, international market, structure). The importance of studying the needs of guests. Conditions of hotel and accommodation facilities categorization. Economy and legislation of hotel business. Hospitality and restaurants.<\/p>\n<p><strong>MARKETING IN TOURISM<\/strong> &#8211; Specifics of a particular marketing instrument. Applying marketing in practice. Marketing goals and principles in tourism. Measuring and forecasting tourist need and demand. Testing customer intentions and tracking competition trends. Marketing mix compared to the target market. Internet sales. E-marketing. Individual strategy and its creation. Symbols of personality, moods, expertise, image and brand creation of a company.<\/p>\n<p><strong>EVENT MANAGEMENT<\/strong> &#8211; Practical cases. Event marketing (planning and measuring the marketing potential of a market, marketing mix, communication mix, development of a positive image of the event). Event planning (structure, location, facilities, staff and volunteers, operational plan, business plan). Creating a strategic plan. Organization (organizational structure of the event, committee system).<\/p>\n<p><strong>BUSINESS COMMUNICATION AND COMMUNICATION SKILLS<\/strong> &#8211; Establishing contact. Arranging meetings. Client needs analysis. Negotiating. Role of communication in tourism. Basic principles of marketing communication. Basic communication themes essential for hotel managers \u2013 public speaking training. The art of communicating and conducting dialogue. Internal communication, formal and informal communication, active listening and listening skills, positive rhetoric, nonverbal communication, communication conflicts and their resolution.<\/p>\n<p><strong>BUSINESS ENGLISH LANGUAGE<\/strong> &#8211; Company and destination presentations, appointment arrangements, telephone conversation etc. Explaining intercultural differences, business and other customs.\u00a0 Building basic lexical and grammar units, processing of texts from tourism and everyday business life. Practicing with professional literature &#8211; dictionary, brochures, and translation. Bidding, compiling and reviewing bids, orders, price negotiation, and complaints. Dialogues and presentations. Writing foreign language texts, consecutive translations, dialogues. Improving listening, speaking, writing and reading skills.<\/p>\n<p><strong>WORK SAFETY<\/strong> &#8211; Role and importance of work safety. Regulations governing occupational safety. Types of danger and their elimination.<\/p>\n<p><strong>PRACTICAL TEACHING<\/strong> &#8211; Creating a Business Plan. Hotel management concepts and important contracts. Strategies and ways of hotel management. Project management. Measuring and forecasting tourist offer and demand. Testing customer intentions and tracking competition trends. Trend correlations, expert opinion, and cross-impact analysis. Construction (structure) of presentations, preparation of presentations, exercises, timing. Recommendations for professionals in sales. Presentation of the hotel. Compiling and reviewing bids, orders, bargaining, complaints, payments, transportation.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; bg_type=&#8221;bg_color&#8221; seperator_enable=&#8221;seperator_enable_value&#8221; seperator_type=&#8221;triangle_svg_seperator&#8221; seperator_svg_height=&#8221;35&#8243; seperator_shape_background=&#8221;#f2f2f2&#8243; bg_color_value=&#8221;#262f40&#8243;][vc_column][vc_column_text css=&#8221;.vc_custom_1566553127760{padding-bottom: 33px !important;}&#8221;]<\/p>\n<h2><span style=\"color: #f2f2f2;\">Prominent experts<\/span><\/h2>\n<p><span style=\"color: #f2f2f2;\"><strong>Ph.D.Mato Bartoluci<\/strong>, professor at the Faculty of Economics &#8211; Zagreb &#8211; Department of Tourism<\/span><\/p>\n<p><span style=\"color: #f2f2f2;\"><strong>Mr. Sc. Silvia Markoti\u0107<\/strong>, Executive Director of Hotel Atrium<\/span><\/p>\n<p><span style=\"color: #f2f2f2;\"><strong>Andrijana Mladina<\/strong>, Le Meridien Sales and Marketing Director<\/span><\/p>\n<p><span style=\"color: #f2f2f2;\"><strong>Kristian \u0160ustar<\/strong>, President of the Association of Employers in Hospitality of Croatia<\/span><\/p>\n<p><span style=\"color: #f2f2f2;\"><strong>Ph.D. Amelia Toma\u0161evi\u0107<\/strong>, former director of the Zagreb Tourist Board and Esplanade Hotel Zagreb<\/span><\/p>\n<p><span style=\"color: #f2f2f2;\"><strong>Mr. Sc. Nick Tsiros<\/strong>, general manager of the Radisson Blu Sobieski hotel in Warsaw<\/span><\/p>\n<p><span style=\"color: #f2f2f2;\"><strong>Ph.D. Sanela Vrkljan<\/strong>, Assistant Director, Sector for Tourism &#8211; Croatian Chamber of Economy<\/span><\/p>\n<p><span style=\"color: #f2f2f2;\"><strong>Mr. Sc. Alijana Vuk\u0161i\u0107<\/strong>, director of the Split Tourist Board<\/span><\/p>\n<p><span style=\"color: #f2f2f2;\"><strong>Mr. Sc. Pave \u017dupan Ruskovi\u0107<\/strong>, an expert from the field of travel agency business<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3>Livestream lectures<\/h3>\n<p>The program is unique because it is performed via video streaming (livestream) lectures, which allows candidates unable to attend lectures to follow classes through any Internet device.<\/p>\n<p><strong>Duration of the program: 1 semester<\/strong><\/p>\n<h3>Required enrollment documents<\/h3>\n<p>Documents required for enrollment are: a copy of the ID card or a nationality certificate, a birth certificate, a diploma (higher education), a small photo and PIN.<\/p>\n<p>The requirement for enrollment in the training program is completed higher education, while the candidates with completed secondary education enroll in the program: <strong>Manager of a small and family hotel<\/strong>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; bg_type=&#8221;bg_color&#8221; seperator_enable=&#8221;seperator_enable_value&#8221; seperator_type=&#8221;tilt_left_seperator&#8221; seperator_svg_height=&#8221;30&#8243; bg_color_value=&#8221;#f2f2f2&#8243;][vc_column][vc_column_text]<\/p>\n<h3>Installment payment options<\/h3>\n<p>* Up to 12 non-interest installments via Visa, Diners and American cards.<\/p>\n<p>We are sure that you will recognize the quality and the potential of this program and become a Hotel Manager.<\/p>\n<h3>Entry into employment record book<\/h3>\n<p>The program is verified by the Ministry of Science and Education and upon completion it is entered into the electronic employment record book.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\" ubtn-ctn-center \"><a class=\"ubtn-link ult-adjust-bottom-margin ubtn-center ubtn-block \" href=\"https:\/\/www.aspira.hr\/en\/application-form\/\" ><button type=\"button\" id=\"ubtn-8102\"  class=\"ubtn ult-adjust-bottom-margin ult-responsive ubtn-block ubtn-fade-bg  none  ubtn-center   tooltip-6a1c62fc925f1 ubtn-block\"  data-hover=\"#ffffff\" data-border-color=\"\" data-bg=\"#da1611\" data-hover-bg=\"#262f40\" data-border-hover=\"\" data-shadow-hover=\"\" data-shadow-click=\"none\" data-shadow=\"\" data-shd-shadow=\"\"  data-ultimate-target='#ubtn-8102'  data-responsive-json-new='{\"font-size\":\"desktop:20px;\",\"line-height\":\"\"}'  style=\"font-weight:normal;border:none;background: #da1611;color: #ffffff;\"><span class=\"ubtn-hover\" style=\"background-color:#262f40\"><\/span><span class=\"ubtn-data ubtn-text \" >Application form<\/span><\/button><\/a><\/div>[\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]IN SPLIT: ENROLLING NOW! Registration Information: info@aspira.hr[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] Hotel management Hotel management is a very specific and complex business. Successful management of a hotel is not only an entrepreneurial idea and effort, but also implies a lot of management and business skills, including the skills from the field of: hotel business and tourism entrepreneurship&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":20494,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hotel Manager | ASPIRA University College<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aspira.hr\/en\/lifelong-learning\/hotel-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hotel Manager | ASPIRA University College\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]IN SPLIT: ENROLLING NOW! Registration Information: info@aspira.hr[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] Hotel management Hotel management is a very specific and complex business. Successful management of a hotel is not only an entrepreneurial idea and effort, but also implies a lot of management and business skills, including the skills from the field of: hotel business and tourism entrepreneurship&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aspira.hr\/en\/lifelong-learning\/hotel-manager\/\" \/>\n<meta property=\"og:site_name\" content=\"ASPIRA University College\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Aspira.University.College\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-23T09:40:24+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@aspirasplit\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.aspira.hr\/#organization\",\"name\":\"Aspira university college\",\"url\":\"https:\/\/www.aspira.hr\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/Aspira.University.College\",\"https:\/\/www.instagram.com\/aspira_university\/\",\"https:\/\/www.youtube.com\/channel\/UCIgYMJQ9r3uxEjC6kX_q7EQ\",\"https:\/\/twitter.com\/aspirasplit\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.aspira.hr\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.aspira.hr\/wp-content\/uploads\/2018\/02\/Aspira-University-College-1.png\",\"contentUrl\":\"https:\/\/www.aspira.hr\/wp-content\/uploads\/2018\/02\/Aspira-University-College-1.png\",\"width\":247,\"height\":60,\"caption\":\"Aspira university college\"},\"image\":{\"@id\":\"https:\/\/www.aspira.hr\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.aspira.hr\/#website\",\"url\":\"https:\/\/www.aspira.hr\/\",\"name\":\"ASPIRA University College\",\"description\":\"Obrazovanje vrhunskih menad\u017eera iz podru\u010dja sporta i turizma. Studijski programi Me\u0111unarodnog menad\u017ementa u hotelijerstvu i turizmu, te Sportskog menad\u017ementa.\",\"publisher\":{\"@id\":\"https:\/\/www.aspira.hr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.aspira.hr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.aspira.hr\/en\/lifelong-learning\/hotel-manager\/#webpage\",\"url\":\"https:\/\/www.aspira.hr\/en\/lifelong-learning\/hotel-manager\/\",\"name\":\"Hotel Manager | ASPIRA University College\",\"isPartOf\":{\"@id\":\"https:\/\/www.aspira.hr\/#website\"},\"datePublished\":\"2018-05-15T09:28:00+00:00\",\"dateModified\":\"2019-08-23T09:40:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.aspira.hr\/en\/lifelong-learning\/hotel-manager\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.aspira.hr\/en\/lifelong-learning\/hotel-manager\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.aspira.hr\/en\/lifelong-learning\/hotel-manager\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Po\u010detna stranica\",\"item\":\"https:\/\/www.aspira.hr\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lifelong learning\",\"item\":\"https:\/\/www.aspira.hr\/en\/lifelong-learning\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Hotel Manager\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hotel Manager | ASPIRA University College","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.aspira.hr\/en\/lifelong-learning\/hotel-manager\/","og_locale":"en_US","og_type":"article","og_title":"Hotel Manager | ASPIRA University College","og_description":"[vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]IN SPLIT: ENROLLING NOW! Registration Information: info@aspira.hr[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] Hotel management Hotel management is a very specific and complex business. Successful management of a hotel is not only an entrepreneurial idea and effort, but also implies a lot of management and business skills, including the skills from the field of: hotel business and tourism entrepreneurship&hellip;","og_url":"https:\/\/www.aspira.hr\/en\/lifelong-learning\/hotel-manager\/","og_site_name":"ASPIRA University College","article_publisher":"https:\/\/www.facebook.com\/Aspira.University.College","article_modified_time":"2019-08-23T09:40:24+00:00","twitter_card":"summary_large_image","twitter_site":"@aspirasplit","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.aspira.hr\/#organization","name":"Aspira university college","url":"https:\/\/www.aspira.hr\/","sameAs":["https:\/\/www.facebook.com\/Aspira.University.College","https:\/\/www.instagram.com\/aspira_university\/","https:\/\/www.youtube.com\/channel\/UCIgYMJQ9r3uxEjC6kX_q7EQ","https:\/\/twitter.com\/aspirasplit"],"logo":{"@type":"ImageObject","@id":"https:\/\/www.aspira.hr\/#logo","inLanguage":"en-US","url":"https:\/\/www.aspira.hr\/wp-content\/uploads\/2018\/02\/Aspira-University-College-1.png","contentUrl":"https:\/\/www.aspira.hr\/wp-content\/uploads\/2018\/02\/Aspira-University-College-1.png","width":247,"height":60,"caption":"Aspira university college"},"image":{"@id":"https:\/\/www.aspira.hr\/#logo"}},{"@type":"WebSite","@id":"https:\/\/www.aspira.hr\/#website","url":"https:\/\/www.aspira.hr\/","name":"ASPIRA University College","description":"Obrazovanje vrhunskih menad\u017eera iz podru\u010dja sporta i turizma. Studijski programi Me\u0111unarodnog menad\u017ementa u hotelijerstvu i turizmu, te Sportskog menad\u017ementa.","publisher":{"@id":"https:\/\/www.aspira.hr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.aspira.hr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.aspira.hr\/en\/lifelong-learning\/hotel-manager\/#webpage","url":"https:\/\/www.aspira.hr\/en\/lifelong-learning\/hotel-manager\/","name":"Hotel Manager | ASPIRA University College","isPartOf":{"@id":"https:\/\/www.aspira.hr\/#website"},"datePublished":"2018-05-15T09:28:00+00:00","dateModified":"2019-08-23T09:40:24+00:00","breadcrumb":{"@id":"https:\/\/www.aspira.hr\/en\/lifelong-learning\/hotel-manager\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.aspira.hr\/en\/lifelong-learning\/hotel-manager\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.aspira.hr\/en\/lifelong-learning\/hotel-manager\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Po\u010detna stranica","item":"https:\/\/www.aspira.hr\/en\/"},{"@type":"ListItem","position":2,"name":"Lifelong learning","item":"https:\/\/www.aspira.hr\/en\/lifelong-learning\/"},{"@type":"ListItem","position":3,"name":"Hotel Manager"}]}]}},"_links":{"self":[{"href":"https:\/\/www.aspira.hr\/en\/wp-json\/wp\/v2\/pages\/23140"}],"collection":[{"href":"https:\/\/www.aspira.hr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.aspira.hr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.aspira.hr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aspira.hr\/en\/wp-json\/wp\/v2\/comments?post=23140"}],"version-history":[{"count":0,"href":"https:\/\/www.aspira.hr\/en\/wp-json\/wp\/v2\/pages\/23140\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.aspira.hr\/en\/wp-json\/wp\/v2\/pages\/20494"}],"wp:attachment":[{"href":"https:\/\/www.aspira.hr\/en\/wp-json\/wp\/v2\/media?parent=23140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}