The Sports Management study program is a well-rounded curriculum providing competences to work in sports or economy. Further education may be continued on specialist graduate study program of Sports Management.

The curriculum of the professional study of Sport Management consists of the core subjects, i.e. the compulsory program content, and the proposed electives, which can make a good choice, but may be exchanged for elective courses from other study programs or other higher education institutions.

Apart from the proposed electives, students may choose between all other courses implemented at University College of Management and Design Aspira as their electives.

Who is it aimed at

A curriculum of University College of Sports Management Aspira is aimed at education for performing management functions in sports associations and other business systems, as well as educating managers, sports agents and sports companies and, finally, implementing sportsmen, who have finished their professional careers, into the business world.


The education aim is to gain complete competence of a sports manager which is achieved through sports organizations governance by applying management processes, techniques and skills.
Due to the large proportion of economical subjects, students are going to be capable of performing numerous other jobs that require business knowledge, manager’s competence and skills.

Schedule of studies

The University studies last for 3 years (6 semesters) and are performed as regular and Associate degree. Upon completion students receive, in accordance with the  Bologna Declaration, 180 ECTS and the academic title:

PROFESSIONAL BACHELOR (baccalaureus (m)/baccalaurea (f)) in sports management – bacc.

Learning outcomes

The projected learning outcomes acquired after completing the study program of Sports Management provide the students with knowledge and skills to:

  1. Recognize the importance and role of sport from both the aspect of the society and individuals in terms of developing their entrepreneurial activities
  2. Determine the mode of functioning of sports organizations in the context of the ever-changing market
  3. Apply the skills  referring to planning the development of sport as well as managing the offer of sporting products and services
  4. Apply marketing concepts to the sports industry
  5. Create marketing strategy for company development
  6. Make critical judgments on the main economic principles in business
  7. Prepare financial statements in accordance with the legal and international accounting standards
  8. Analyze business efficiency of sports organizations and companies
  9. Apply legal acts and laws in business
  10. Recognize business risks and create an adequate business plan accordingly
  11. Use modern technologies in everyday business
  12. Combine applied mathematical methods for making strategic business decisions
  13. Communicate in foreign language in business environment
  14. Apply the principles of sustainable development in business
  15. Recognize negative and positive effects of the development of sports industry to the environment
  16. Design a plan for the operation of sports organization
  17. Create sports and recreational facilities as a part of tourist destination offer
  18. Identify sport as an activity of special national interest



Business Mathematics
Basics of Economy
Basics of Kinesiology
Informational Technology
Business English I
Business communication


History of Sports
Sports Management I
Business English II
Basics of Marketing


Basics of Commercial Law
Sports Marketing
Basics of Accounting
Business English III
Kinesiological recreation


Business Economics
Entrepreneurship in Sports
Sports Statistics
Theory of Sports Training
Business English IV
Sociology of Sports and Sports Management


Sports Management II
Sports Project
Human Resource Management


Financial Management
Tourism Management
Sports Medicine

Guest lecturers

The acknowledged Croatian, as well as foreign, experts in the fields of sports and management will give guest lectures and practice classes.

Practical lessons

Practical lessons are held in different sports organizations, clubs, alliances and other institutions, from those amateur to the professional ones. Students take part in work specially in the organization of sports manifestations (matches, tournaments, etc.)

Working while studying

Working while studying is coordinated for the employed people and active sportsmen who can’t attend classes due to their obligations.

Bologna process

The basic aims of this program are: individualized approach in small groups with constant mentorship of professors and assistants; high vertical and horizontal mobility of students; large number of electives that student can choose from any other colleges and flexibility of studies – The University adjusting the program to the students’ needs while keeping the official title. Also, The University College is comparable to akin studies of famous foreign universities.

Zašto studirati na Aspiri

  • Studij na engleskom i hrvatskom jeziku
  • Vrhunski međunarodni predavači iz područja sportskog menadžmenta
  • Praksa u vodećim hrvatskim i međunarodnim sportskim klubovima, organizacijama i događajima
  • Online praćenje nastave putem suvremenih tehnologija
  • Mogućnost nastavka studija na master studiju
  • Stjecanje ECDL računalne diplome u sklopu studija
  • Sudjelovanje u neophodnim stručnim radionicama i nizu javnih predavanja
  • Za redovite studente subvencionirana prehrana
  • Završetkom studija postajete među prvim visokoobrazovanim sportskim menadžerima u Hrvatskoj