Study program created in cooperation with the employers

Undergraduate professional study program of International Hospitality and Tourism Management prepares students for management functions in tourism, hospitality and hotel industry.

Tourism is one of the most perspective industries in the world, a significant export product and generator of employment. Increasing market value in tourism requires having high quality professional and management staff.

International Hospitality and Tourism Management study program is aimed at quality improvement of experts by introducing new additional knowledge and skills through specialization. The study program is implemented in accordance with the Bologna process and lasts for six semesters, i.e. three years. In the third semester students choose between one of the three specialized fields of study: Destination Organizations and Companies Management, Hotel Management or Gastronomy. The sixth semester is entirely dedicated to practical training.

Who is the study program intended for

Undergraduate professional study program of International Hospitality and Tourism Management at University College Aspira is intended for those who wish to be educated for managing functions in tourism and hotel industry, as well as those who are already employed, but want to improve the existing and acquire new knowledge and skills.
Tourism is without any doubt one of the most promising industries in the world, and for many countries it is an important export product as well as an employment generator. Nowadays, tourism is a social and economic fact which is an indispensable part of modern civilization in the international community. Tourism is one of the general characteristics of the times we live in.

The history of tourism shows that systematic planning is one of the decisive factors for the development of tourism adapted to the needs of tourists and the receptive community, and management in tourism is a special concept and a way of managing business activities which enables achieving satisfaction of tourist customers, as well as realization of revenues and other objectives.

Education and training are the key resources of modern business and its development, thus an adequate training of staff in the hotel industry and tourism is a precondition for competitive advantages of a particular community, raising productivity and increasing market value

Education objective

The objective of the study program of International Hospitality and Tourism Management is qualitative improvement of professionals to work in the hotel industry and tourism by introducing new and additional knowledge and skills through specializations. Specialization is organized so that students after finishing the fourth semester choose in the fifth semester between two fields of study, namely: Hotel Management and Management of Destination Organizations (DMO) and Companies (DMC). This kind of specialization provides students with knowledge which is applicable and required in the labour market, and which is relevant in the international context.

Students will be competent to do management and administrative work in: tourist boards, travel agencies, associations, tourist associations, departments of tourism in city governments, departments of tourism in the County, the Department of Tourism at Ministry of Tourism, hotel facilities, business systems, event management companies, marketing agencies, marketing communication agencies, marketing management departments, consulting companies, and other; as well as in general; managing companies in different branches of economy, trading, etc.

Specialized Fields of Study

Hotel Management

The study program of Hotel Management, with the help of top experts and academic lecturers with rich expertise and experience. The main objectives of this program are: individualized work in small groups with a direct mentoring supervision by assistants and teachers; high level of vertical and horizontal student mobility; a large number of elective courses that students may choose at any other higher education institution.

Destination Management Organizations (DMO) and Destination Management Companies (DMC)

For the sustainable development of modern tourism, key intermediaries are those that are connecting the supply with demand. Destination Management Organizations (DMO) are of a public character and aim at managing destination development, marketing of destinations, as well as fostering cooperation between the public and private sector.


Hrvatska se polako, ali sigurno izdvaja na svjetskom tržištu jedinstvenom kulinarskom ponudom. Studijsko usmjerenje Gastronomija naučit će vas sve o otvaranju i vođenju restorana. Vrhunski će vas stručnjaci iz domovine i inozemstva pripremiti za izazove karijere u ovoj uzbudljivoj i prestižnoj gospodarskoj grani.

Duration of the study program

The study program lasts for 3 years (6 semesters), and it is implemented both as full-time and part-time study program. After finishing the study program of International Hospitality and Tourism Management students obtain, under the provisions of the Bologna process, at least 180 ECTS credits and the professional title of:

Bachelor of International Hospitality and Tourism Management (B. Econ.)

Learning outcome for the study program

The anticipated learning outcomes achieved by the completion of this professional study will enable students the following competencies:

  • to recognize the significance and role of tourism on a national and inter-national basis (from the aspect of the whole society and the individual)
  • to apply skills that will be related to tourism development planning as well as tourism supply management
  • to create a unique tourist product and place it on an international consumer market
  • to design an offer for a tourist destination based on tourism needs and demand
  • to communicate with participants of a certain tourist destination in an appropriate manner
  • to apply marketing concepts to the international tourism industry
  • to apply management functions and techniques in tourism and the method of managerial forecasting
  • to conduct market research in the development of effective strategies and plans for the implementation and control of business goals and activities in tourism
  • to create a financial plan for a tourist organization or company
  • to identify the positive and negative effects of tourism development on the environment and identify the boundaries of tourism development without space saturation while achieving the desired economic effects
  • to apply the principles of sustainable development as a fundamental condition for the development and preservation of a tourist destination
  • to create an adequate tourist offer based on established tourist resources and attractions
  • to apply legal acts and laws in international tourism business
  • to combine applied mathematical methods for making strategic business decisions
  • to use modern information technology in business
  • to understand the importance of gastronomy and enology in creating a complete tourist experience
  • to get acquainted with the techniques and history of cooking
  • to get acquainted with modern culinary trends and learn how to apply them
  • to meet experienced chefs and participate in their workshops through modern teaching,
  • to apply learned knowledge in modernly equipped kitchens
  • to gain a special experience of getting acquainted with traditional Croatian gastronomic and enological products through excursions

• to apply the principles of international transaction of products, services, capital and labor, solving practical cases and problems from a real business world

Semester overview

Semester I

Principles of Economic

Business Mathematics

Basics of the International Tourism

Business Communication in the International Market

Business English I

Physical Education

Semester II

Computer Science

International Management

International Marketing in Tourism

Tourism Geography

Business English II

Physical Education II

Semester III

Principles of Accounting

Travel Agencies and Tour Operatiors

International Commercial Law

Management of Selective Forms of Tourism

Second foreign language I

Physical Education III

Semester IV

Entrepreneurship in the Hotel Industry

Catering and Tourism

Sustainable Development in the International Tourism

Economics of the International Hotel Management

Business Statistics

Second Foreign language I*

Physical Education IV

Semester V

International Hotel Management

Sales and Front-Desk Operations

International Management of Gastronomy and the Technology of Food and drinks

Human Resource Management

1. Elective course orientation
2. Elective course orientation

Semester VI

Student Practical training/ Business Poject in Touism

Final Thesis

List of elective courses

Internatinal Destination Management

Word Cultural Heritage and Tourism

Development of Destionation Management Organizations

Sports Management in Tourism

Tourism Organization and Policy

Nautical Tourism

Third Foreign language I

Financial Management

E-business in Tourism

Event Management

Third Foreign language II

Internet marketing in Tourism

Semester V

International Destination Management

World Cultural Heritage and Tourism

Development of Destination Management Organizations

Human Resource Management

1. Elective course orientation
2. Elective course orientation

Semester VI

Student Practical training/ Business Poject in Touism

Final Thesis

List of elective courses

Internatinal Hotrel Management

Sales and Front Desk Operations

International Management of Gastronomy and the Technology of Food and Drinks

Sports Management in Tourism

Tourism Organization and Policy

Third Foreign language I

Nautical Tourism

Financial Management

E-business in Tourism

Event Management

Third Foreign language II

Internet marketing in Tourism

Why study at Aspira


A large number of foreign lecturers who have a significant scientific and professional career are involved in the study program and are ready to share their experiences with the students. In addition, through numerous guest lectures, students get familiar with rich examples of everyday practice that can significantly contribute to their future business. Students are offered the option of attending professional practice in numerous world hotels and organizations, thus gaining top practical experience first hand. Knowledge gained at University College Aspira enables work competitiveness in any of the world’s hotels and organizations.


The study puts emphasis on professional practice, which goes through all the years of study. Most of the professional practice (daily, 8 hours, 4 months) is conducted in the last semester of the study, and it is devoted entirely to the acquisition of practical knowledge and skills in hotels or destination management organizations and companies. In this way, students become familiar with their future business and gain significant contacts that can help them in their day-to-day business. Students have the opportunity to choose a number of prestigious international hotels and organizations as a place for conducting a practical part of learning.


Top international experts in the field of tourism teach on most of the course. Students thus receive contemporary tourist theoretical knowledge. The lecturers are well acquainted with contemporary tourism theory and have specific professional knowledge that they have applied in practice.


The study of International Management in Hotel and Tourism offers lectures that follow the global trends in education. As foreign lecturers participate in lectures, they are held both in English and Croatian language. In this way, students adopt highly professional tourist knowledge and strengthen the knowledge of foreign language, which has become a mean of communication on the world market for decades now.


Aspira has cooperated with the prestigious Swiss hotel management university Hotel Institute Montreux, which allows only to Aspira students to continue their studies and acquire a double diploma (Swiss and American one) under customized conditions. This collaboration confirms the high quality of Aspira study programs, as this foreign university fully recognizes the qualifications acquired on Aspira.


Each student has the opportunity to acquire two diplomas at the University College Aspira. The first refers to the bachelor’s degree in international hotel management and tourism, which is acquired after gaining 180 ECTS credits and a thesis defence. The second diploma refers to a course for a Branch Manager, which takes place within the Department of Lifelong Learning at the University College Aspira. Students can attend the course free of charge and take an exam for Branch Manager, which enables them to open a travel agency. Professional exams are conducted based on the solution of the Ministry of Tourism Class: 334-01 / 13-01 / 50; Reg.: 529-06-13-03 of 2 April 2013.


Throughout the course, students attend compulsory professional workshops by which they gain practical knowledge in the real workplace. Every successful hotel manager needs to know how to manage all the hotel departments and maximize all resources. Professional workshops include areas such as room management, food and beverage department, reception, sales, but also bartending, sommeliers, cooking, serving … Equally, it is imperative that students learn about the culture of each destination, the destination or hotel security, the history of the destination, storytelling, and workshops directed to determine valid goals, time management, employees, etc.


University College Aspira allows its students a distance learning system using modern technology. Each student can access the e-learning system and find all the materials necessary to master the learning material. This way, students have all the necessary literature and information. The system can be accessed at any time of day and from any location.


Following the Swiss model of study applied at the University College Aspira, as well as the advice of numerous hoteliers and tourist organizations, students are dressed in accordance with formal business dress code. In this way, they are immediately acquainted with the standards of their future business.


All students studying at the University College Aspira have subsidised student meals as well as all other rights realised by all other regular students in Croatia. This includes membership in the University Library, teaching materials, right to accommodation at a student home, a seminar for a Branch Manager, individual consultations with teachers, and many other benefits.