Department of Lifelong Learning at University College Aspira from Split organizes a training program for Internet marketing specialists. Due to the growth and development of the IT and marketing market, the importance of doing business in digital environments is undeniable.

Training program for

INTERNET MARKETING SPECIALIST

Duration of program: 1 semester.

Technological changes have an impact on everyday business so companies that want to be competitive should be ready for doing business in the digital world. It is therefore justified to start a training program for Internet marketing specialist, especially because the demand for skilled workers in this area has increased considerably in the past fifteen years. Participants of this program will become competitive in the labour market and acquire modern knowledge and management skills in Internet marketing. Lectures are held twice a week: Friday afternoon and Saturday morning.

Competencies the participants will acquire after finishing the program:

1. Participate in market research and design a marketing campaign plan.
2. Evaluate the needs of the web consumer and adapt it to advertising and sales methods
3. Use web site user interface design tools and online advertising
4. Use social networks for PR and achieve marketing goals
5. Use Google tools such as AdWords, Tag Manager, Analytics, and AdSense to increase Web site visibility
6. Apply workplace safety rules

List of courses

• Organization of marketing activities
• Internet in integrated marketing communications
• Creating a Website
• Internet advertising
• Social Networks as a Communication Platform
• Business communication
• Safety at Work

Lecturers

Tomislav Zović
• The owner of a digital marketing company
• Develops business applications for tourism independently
• Internet Ad Campaign Manager

Andrija Antičić
• Manager of Global First Data Corporation Since 2008
• From 2002 until 2008 Deputy Operational Marketing Manager at Splitska Banka
• Author of many professional marketing papers

Ana Penović
• Corporate co-owner of social networking companies
• Launched the first Croatian technology lifestyle magazine
• 10 years of experience in infor

Uvjeti upisa

• završena trogodišnju srednju školu
• poznavanje rada na računalu
• minimalno 18 godina života

Dokumenti potrebni za upis

• osobna iskaznica ili domovnica
• rodni list
• završna svjedodžba
• 1 mala fotografija
• OIB

Literatura

Osigurana

Livestream predavanja

Program je jedinstven u tome što se izvodi putem streaminga (Livestream) predavanja, što omogućava polaznicima koji nisu u mogućnosti prisustvovati nastavi da je prate putem bilo kojeg Internet uređaja ma gdje bili.

Mogućnost obročnog plaćanja

*mogućnost obročnog plaćanja do 12 rata bez kamata i naknade Visa, Diners i American karticama.

Upis u e-radnu knjižicu

Svakom polazniku nakon uspješno završene provjere izdaje se uvjerenje o osposobljavanju za poslove INTERNET MARKETINGA.
Upisuje se u e-radnu knjižicu.

Sigurni smo da ćete prepoznati kvalitetu i potencijal programa i postati Internet marketing specijalist.