Department of Lifelong Learning at University College Aspira from Split organizes a training program for Internet marketing specialists and branding. Due to the growth and development of the IT and marketing market, the importance of doing business in digital environments is undeniable.
Training program for
INTERNET MARKETING SPECIALIST AND BRANDING
Duration of program: 1 semester.
Technological changes have an impact on everyday business so companies that want to be competitive should be ready for doing business in the digital world. It is therefore justified to start a training program for Internet marketing specialist, especially because the demand for skilled workers in this area has increased considerably in the past fifteen years. Participants of this program will become competitive in the labour market and acquire modern knowledge and management skills in Internet marketing. Lectures are held twice a week: Friday afternoon and Saturday morning.
1. Participate in market research and design a marketing campaign plan.
2. Evaluate the needs of the web consumer and adapt it to advertising and sales methods
3. Use web site user interface design tools and online advertising
4. Use social networks for PR and achieve marketing goals
5. Use Google tools such as AdWords, Tag Manager, Analytics, and AdSense to increase Web site visibility
6. Apply workplace safety rules
• Organization of marketing activities
• Internet in integrated marketing communications
• Creating a Website
• Internet advertising
• Social Networks as a Communication Platform
• Business communication
• Safety at Work
Tomislav Zović
• The owner of a digital marketing company
• Develops business applications for tourism independently
• Internet Ad Campaign Manager
Andrija Antičić
• Manager of Global First Data Corporation Since 2008
• From 2002 until 2008 Deputy Operational Marketing Manager at Splitska Banka
• Author of many professional marketing papers
Ana Penović
• Corporate co-owner of social networking companies
• Launched the first Croatian technology lifestyle magazine
• 10 years of experience in infor
Enrollment requirements:
Documents required for enrollment:
Literature:
Livestream Lectures
The program is unique in that it is delivered via livestream, allowing participants who are unable to attend in person to follow the lectures online, regardless of their location.
Installment Payment Option
Installment payment option up to 12 interest-free payments with no fees using Visa, Diners, and American Express cards.
Registration in the e-Employment Record Book
Upon successful completion of the assessment, each participant will be issued a certificate of qualification in INTERNET MARKETING AND BRANDING, which will be registered in the e-employment record book.
We are confident that you will recognize the quality and potential of the program and become an Internet marketing specialist and branding.