As part of the International Marketing in Tourism and Marketing Basics classes, the students of University College Aspira had the opportunity to listen to a lecture by Mr Ivan Francesevic from the company SeekandHit on Tuesday, 26 April. SeekandHit is a reputable Split-based company focused on Internet marketing, which currently employs over 20 people. What is unusual about this company, which boasts some very big clients like Valamar Hotels, Emmezeta, etc., is that it is run by young people, all under the age of 30. Mr Frančešević shared his professional experience with the students, from the change in the concept of doing business brought about by the Internet, the importance of advertising online, to the possibilities of tracking users.