The objective of the study program of International Hospitality and Tourism Management is qualitative improvement of professionals to work in the hotel industry and tourism by introducing new and additional knowledge and skills through specializations. Specialization is organized so that students after finishing the fourth semester choose in the fifth semester between two fields of study, namely: Hotel Management and Management of Destination Organizations (DMO) and Companies (DMC). This kind of specialization provides students with knowledge which is applicable and required in the labour market, and which is relevant in the international context.

Students will be competent to do management and administrative work in: tourist boards, travel agencies, associations, tourist associations, departments of tourism in city governments, departments of tourism in the County, the Department of Tourism at Ministry of Tourism, hotel facilities, business systems, event management companies, marketing agencies, marketing communication agencies, marketing management departments, consulting companies, and other; as well as in general; managing companies in different branches of economy, trading, etc.